Video Inspirations: Visual Effects

1. Style - Taylor Swift

Taylor Swifts 'Style' music video is one of our main inspirations. The visual effects are outstanding, although there's little narrative. The video runs solely on overlapping of different images and visuals over one another, in order to convey a message or create a graphic match. What makes it stand out from a lot of other videos in its genre, is the fact that even though what the artist is singing about isnt explicitly conveyed, the audience still has a clear idea on what the song and narrative is on. The video also demonstrates Goodwins theory of matching the lyrics with the visuals (as seen below). 

The overlapping of the male protagonists face over the females, and vice versa has some meaning. It could suggest how the female protagonist has some type of power over her lover, and that results in him being unable to move on from her. This therefore leaves her still in the picture, even if he may not want that. The graphic match is very prominent in this video, and using this in our music video, shows our variety in techniques used. Therefore we will definitely like to experiment with the technique used in this music video. 

2. Pressure - Jhene Aiko

The lighting technique used in this video is very effective, as it turns all focus to the artist. The artists image (white dreadlocks) stands out, allowing us the viewers to see how shes represented and her overall look. The video makes use of minimal lighting, and when lighting is used, it helps to make certain aspects of the setting to stand out. The narrative is set in one location, with the change of props, to match the story being told. The artists storyline is the main focus which is important.