The Music Industry // Vevo

Vevo is a music hosting service jointly owned & operated by Universal Music Group (UMG), Google, Sony Music Entertainment (SME) and Abu Dhabi Media 

Launched: December 8 2009 and has over 4 billion monthly views globally. 

Vevo has a library of over 75K HD music videos, exclusive original programming and live concert performances. This is brought to everyone on the planet who loves music at any time and on any screen. 

Videos are released through the website VEVO.com, apps that are developed for mobile phones & tablets (iOS, Android, Windows) and connected televisions. "Vevo exclusively sell their audiences to brand marketers and currently have over 900 major advertisers who see value in using their platform and programming to reach their target audience."

 To the left is a screen shot of Vevo's website, where audience can browse whats new and even create an account for themselves. 

The website also includes original shows by Vevo and premieres of upcoming music videos and shows.

The 'Browse' tab is separated into different categories such as 

-Popular Artists 

-What's Hot 

-Live Performances 

-Top videos of the week 

-Emerging Artists. 

This is a screenshot of Vevos Youtube channel which has over 11 million subscribers. The channel features interviews, New video releases which then leads you to each individual artists YouTube channel.

Sia Vevo YouTube Channel

To the left is Sia's Vevo channel which features all her music videos and video teasers. The channel also includes just audio versions of songs, as well as behind the scene footages. She has over 4 million subscribers and uses this platform to promote herself and her music.