This MoneySupermarket advert is a perfect example of a video which has nothing to do with the music played over. The visuals don't match the lyrics of the song, while what is being advertised doesn't necessarily have anything to do with the visuals either. Although the song talks about being sexy, the visuals contradict the kind of person who would normally be used for a video like this, in which the character needs to act 'sexy'. This therefore makes it humorous and allows the audience to take it lightly and perhaps laugh a little bit, as it is unlikely to happen in real life.
What I particularly like is the shots used, such as an aerial shot, which is normally used in tv dramas and films, which is more serious. The video is also edited to beat, as the main character dances to the song played.
The final shot of the video emulates the shot of Miley Cyrus in 'Wrecking Ball' in which Miley is represented as 'sexy' (which is questionable)
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| Wrecking Ball |
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| MoneySuperMarket |
You're so money supermarket...You don't even know it...
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