Sunday, 27 September 2015

INDIE RESEARCH - Sia: Target Audience

"Sia is not defined by a single genre or meter"

She started as a jazz funk and R&B artist, and has also done dance pop with David Guetta. Her pop is categorized as as 'down tempo.' She is very musically versatile in her genres. She makes music for her fans and target audience to enjoy and also understand and feel where she is coming from.

Sia is one of the most distinctive and anonymous figure in pop and indie music. Her music talks about her life and struggles and sends a message to her target market. Young girls who may be going through the similar situation. Sia often describes herself as a survivor. Fame has been hard on her and she has spoken so openly about her addictions and suicide attempts.

Interview With Sia

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