Treatment Pitch

Above is the video of our treatment pitch. Where we presented exactly what we would like to explore in our music video. We spoke about elements like the location, characters, props and costumes and as well as the narrative. (Please do wait for the prezi presentation to load)

After doing research into our chosen genre, song and artist, we were able to deliver a pitch with the necessary headings. Annotating the lyrical content of our chosen song (as seen in a previous post) was really helpful, as it gave us a guideline and an idea of what we wanted to achieve. After having difficulties coming to a conclusion on what we wanted our music video to be about, we did more research and looked into loads of music videos, which we edited together to create a short clip of what we want and how we want our video. Our idea for our music video conforms to Andrew Goodwins theory of a music video as it demonstrates genre characteristics which include: 

1.Thought through beat (seeing what the lyrics mean in your head)
2. Narrative and performance of the song
3. Technical aspects of a music video
4. Star Image (the protagonist), the use of lots of camera shots to make him/her the center of attention
5. Relationship between visuals (either illustrating, amplifying or contradicting the lyrics

Our Narrative:

For our video we wanted to create a narrative that could allow us to touch on controversial subjects, which is why we chose to focus on mental illness, specifically multiple personality disorder. We want to start our video with a hospital scene of the main character being incarcerated, and scenes of our protagonist 'switching' personalities with shots inspired from the 'How Deep is Your Love' video. Our narrative will then follow flashbacks of a seemingly normal relationship before the protagonists illness starts to destroy this, and we will aim to explore how mental illness can have affects on the sufferer's relationships. We also want to explore gender superiority and illustrate how she comes to dominate and 'control' her partner as a result of her conflicting personalities.