Magazine Advert ANALYSIS

'Red' - Taylor Swift

 I like this advert as the image itself used is not in colour but rather black and white. This immediately draws attention to the main texts in the advert, such as the name of the album (RED) and the artists name, as well as other information which accompanies the magazine advert and promotion of the new album. Once again, just like the Rita Ora poster, three main colours have been stuck to. I believe this is very effective, especially when one of the colours has significance to the name of the album. The colours red, white and black are used. Black and white texts compliments the black and white imagery used as the background of the magazine advert. This once again has some significance between the artist and the what is being advertised. The cover of the album has also been included on the design to help audiences recognise what they are buying. What I also noticed is how the same font used on the album cover has been used on the magazine advert title for the word 'RED'. Lastly, other relevant information has been included, such as examples of songs featured on the album, what date the album is available and where it can be purchased. Once again, the artist has included the link to her website so customers can find out other information.

Adele 21

This is a great example of a minimalist magazine advert design. All the necessary information has been included.
The imagery used for the magazine advert has the same tone and mood as the image used for the album cover. Black and white has been used with a major focus on shadows to create a certain mood in the image. Two colours have been used on the text - white and green. Once again, this is an effective technique as it helps the audience to immediately recognise the artist and what is being advertised as there is correlation between the advert and the album cover. The same font and and layout has been used in the album title - ADELE 21. This also helps to give the image some proportion and balance, as there aren't too many things on the page. The advert also includes the fact that she is a Grammy Winner, which aso contributes to promoting her as an artist, as some people may use that to decided whether they want a CD or not. In small print, the companies she has worked with has been mentioned. This gives the companies some publicity as well.