Magazine Advert ANALYSIS

The ORA Tour - Rita Ora 

The main element that I really like about this advert is the use of three main colours, and how the designer has consistently stuck to these colours. The use of red, white and black has been effectively used to convey a message to their target audience. Although the advert doesn't include an image of her album which would be played on the tour, her image has been made the focal point of this advert, while the accompanying artists have been made much smaller to show Rita Ora as the main artist of the night. Both Rita Oras name as well as her accompanying artists 'Iggy Azalea' and 'Havana Brown' have been written in red to show that they are the artists. Their pictures have also been included on the advert to either remind audiences of who they are or to allow them to match the face to the name. The tour dates have also been included, along with the venues that the event will take place. Lastly a link to each of the artists website has been included, so audiences can find out more or even look into their new and or previously released albums. The positioning of the images with the text has been done very well by making sure the most important parts of a text is larger and bolder than other text which isn't as important.

 'Right Place Right Time - Olly Murs'

In comparison to Rita Ora's advert design, this is more of a quirky fun design which could possibly reflect the artists image/personality. There is a link between the name 'Olly Murs' and the actual image of the artist. The colour used for the name of the artist is the same colour as the artists suspenders in the image. The designer has thought about how to link the overall image of the artist with the promotion of their product. The name of the album has been included on the advert, but the image of the album has been left out. The name of the album on sale has also been written in a different font and colour. This allows the audience to know the difference between the name of the album and the rest of the advert.
The words 'OUT NOW' has been used just underneath the album title to provide information on when it is available to customers. I also like how two hits from the album has been included on the advert so customers are able to immediately know what kind of songs have been included in the album. Laslty, a link to the artists website has been included on the advert to give customers the opportunity to find out more information. My favourite element about this advert is how the artist image fills half the page while the relevant information fills the other half of the page. This also helps to make him centre.