After completing my audience feedback questionnaire, my group and I were able to determine our intended audience who will be targeted to consume our music video and other products.
'Audience' is a key concept through media studies, as all media
texts are produced with an audience in mind - a group of people who will
receive the text and make some sort of sense out of it.
Our chosen Demographic:
E - Unemployed, students, pensioners, casual workers
Our chosen Psychographic:
EXPLORERS - 'Seeks Discovery' - Energy, individualism and experience.
Values difference and adventure. Brand choice highlights satisfaction
and instant effect. The first to try new brands. Younger demographic -
students.
Through identifying our chosen audience, we will be able to make informed decisions as to how we can use our product to attract them.
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