Intertextuality

What is intertextuality in media?

Where a text alludes to or references other texts. AKA for a type of media to pay homage to another media text.

-Some texts relate directly to each other (e.g. remakes of films, extra-diegetic references to the media/society. The interpretation of these references is influenced by the audiences' prior knowledge of other text

Intertextuality in music videos 

Example 1: 

Lady Gaga - Paparazzi

The video features newspaper headlines and articles throughout, making this a form of intertextuality in her video.

Example 2: 

Taylor Swift - Love Story

The lyrics of the song talks about Romeo and Juliet which makes the video look like a modernised version of the story which relates more to the lyrics of the song. 

 

Example 3:

 Last Friday Night (T.G.I.F) - Katy Perry

This video includes intertextual references. At the start and end of the video, credits are added, creating a film like effect. The characters are all wearing clothes that were typically worn in the 80s. The main female protagonist (the artist) looks at a social media page called 'Friend Place' which acts as a Facebook in the video.