XX Digipak
XX is an indie genre, making the design of the digipak quite simple but still very effective. However, the band is still reflected well through this design. The X which has been cut out helps the album to stand out well.
The front cover shows a simple 'X' which can be easily recognisable and associated with the group. This therefore makes them unique and can also be seen as their 'Unique Selling Point.' Black and white are colours that easily go together well. This makes it simple, yet effective as there isn't too much going on on the album cover. However what is missing is a close up shot somewhere of the artist/group which is a common feature seen within the indie genre, which allows record labels to create representations of the artist. The simplicity style of the cover allows the customer to focus on the groups unique style as artists. What is particularly interesting and different about this cover is how the colours have been reversed on certain parts of the cover. For example, the CD is black with a white cross while the case is white with a black cross.
The back cover also sticks with the theme and colour scheme and has been repeated. There is a list of songs on the back of the CD, which helps to promote the group and their music, and therefore sell the CD. In small print is also information on the record label, website URL and other information in regards to the artists.
The inside of the CD has also made use of the theme and colour scheme. However there is a cut out of the 'X' on the inside which is a slot for another CD. This part of the case is black, which means that the CD going in that slot will have an 'X' in white, which would then stand out in the cut out. All of this has been created in order to create a sort of remembrance to the artist so they are easily remembered.
The inside also has a little booklet which includes photos of the band. This is effective as it also allows new customers to be able to easily identify each of the band members.
The CD looks matt, while the 'X' printed on the CD looks glossy. This once again focuses on the band name and brings attention to this.
The colour scheme is not very youthful and bright, but can be targeted at a certain group of people. Two simple colours have been used. This could suggest that the artist creates more emotional and darkening songs, which is reflected on the Digipak cover.
Overall, having a simple digipak with just a logo or symbol of the artist shows the artists importance as an artist and how they can be easily recognised by one simple symbol.
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