Digipak Ideas ANALYSIS

I have decided to look specifically at the front part of digipak covers as the back of the packs are more or less constantly the same.

This album is by 'Vampire Weekend' titled 'Modern Vampires of the City' was released on May 14 2013

1. Having the artists name in the center away from any other text that could distract who they are helps to promote the artist as a brand. It also makes the name of the band as the focal part of the digipak (especially since their actual images aren't shown on the album cover)

2.  The design of the album is very simple, focusing on only the parts of the album which relates to the name of the album - 'Modern Vampires of the City.' This relates to the imagery they're chosen, as it's of a city. This is effective as there are links between the two. 

3.  The colours grey, black and white has been consistently used which helps to set the tone of both the album and the music which may be included in the track list. It also once again helps to contribute to the simplistic look of the album. 

4. Making the artist name and the title of the album different fonts helps to differentiate the two. One is also made at a bigger size than the other.